"When we look at Paralympic athletes, we can make the mistake of
focusing on their disabilities, instead of their extraordinary
abilities," said Simon Craig and JP Gravina, Associate Creative
Directors, BBDO Toronto. "This campaign forces the viewer to see all the
amazing things that make these Paralympic athletes great. To catch them
in the midst of competition is an awe-inspiring experience by any
definition."
http://finance.yahoo.com/news/canadian-paralympic-committee-launches-sochi-193000926.html
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